How HBA is helping reshape the THC Drink Market

The Hemp Beverage Alliance got a shout out in a recent deep dive from the Cannabis Law Report.

How Are Hemp Beverage Companies Preparing for Changes in State Regulations?

In anticipation of regulatory shifts, businesses in the hemp beverage industry are implementing strategies to protect their operations. Many companies actively lobby for balanced regulations, allowing continued sales while ensuring consumer safety. The Hemp Beverage Alliance, along with significant alcohol distributors, is advocating for a structured federal framework that preserves market access without imposing an outright ban.

Read the entire article here.

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